The new gatekeeper and consumer

Everyone should read this article because it talks about the evolving times in media and it exciting. Think about it, who are the gatekeepers of todays news, and what system are they using to expose the happenings, transformed into promotions, which they make glow in a sort of natural, omnipresent, worthyness? This article found at , talks about the revolutionary tools in which media gatekeepers display their news, including the ipad, amazon kindle, and even the culture of blogging. The author, Lachlan Markay, made us privy to the times, that old news gatekeepers are dying out. Record newspaer lows have emerged this year with more people getting their news quicker and faster and freeer from places like google news. It seems as though apple is the gatekeeper for the format in which the news is being displayed. With millions of people around the world using iphones to check email, watch sports highlights, read up on desired news.

This article tells us that the times are changing. We as consumers might not even notice it because we are all doing it. Ask yourself, are you more prone to go to a news website for news or bye a newspaper? It seems as though apple and google hold the key to how the future of news will be displayed. With more and more consumers going to their applications it is evident.

Of course it matters to us because we consume it and we will be more prone to use one of the new applications than the old, but i think there is a subtly here that matters to all of us, news, in any form is ideological. Google just this year allowed christian and pro-life ads on their website, showing that they along with the progressive news media, are more liberal. So we will be consuming more liberal based news than conservative, or whatever. That means that we as consumers need to be active consumers. We should not just take our information from one bias. The new news media allow us to search in a myriad of places for news. So we should us that to our advantage in being a new generation of active news consumers.