Beer companies do not care if the game being played takes a back seat to the commercials. An estimated one-third of all Americans watch the superbowl, and many of them drink beer while they watch. Anheuser-Busch, the maker of Budweiser and Bud Light, bought five miniutes of air time for nine ads. It is estimated that the cost for a 30 second ad is 2.8 million this year, down from 3 million last year. Whether the rates go up or down, it really does not matter to beer companies. The superbowl is the right place and the right time for beer commercials.
The biggest purchase of air time in this year's superbowl comes from the biggest beer company in the country. If people are seeing beer commercials all year watching proffessional football, why should the superbowl be any different? It has almost become an association, that when you watch football you will inevitably see someone drinking a brewski. The target audience will probably be hanging out with friends at a party, having a beer. Is there a better time to show that your product is the best? I don't think so.
Seeing beer commercials when a proffessional football is being played is pretty much a normalcy. Advertisers want to get in everyone's heads that when you watch football you have to drink beer, that its an American tradition. Anheuser-Busch, which is part of the world's largest brewing company, knows when to throw around their money. The Suberbowl is and will continue to be a stage for beer commercials.
http://www.signonsandiego.com/news/2010/feb/05/for-big-game-ads-on-tap/
A friend was recently telling me that in the United States the day with the most incidents of domestic violence reported is Super Bowl Sunday. Of all days why super bowl sunday? Does the passion of the climactic game lend itself toward violence in fans? Could it be all those consumed brewski's? I doubt we will see a commerical about this subject!
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